What’s the history behind the company, how did you get your start?
We started in October 2008. I wanted to supply students on my campus with higher quality tea. I also wanted to change peoples views on tea.
Where are you located?
We are based out of Anderson IN.
From what Country’s do you get your tea from?
The teas are grown in China, Sri Lanka, India, and South Africa.
What do the customers mean to your company?
Customers are obviously important to all companies. I want my customers to feel that received good service and if they are new to tea I want them to fall in love with tea.
What are some of the difficulties with selling tea?
Most people think tea tastes bad. There is also lots of competition. Sometimes it can be hard to standout when you have a small budget.
This is a three-parter. What tea does every one order? What tea would you suggest for tea newbies? What is your most unique tea?
The white peach and detox are the most popular teas. I think that people who are new to tea should start with the white peach. I call the white peach my gateway tea because its the tea that gets people into tea. My most unique tea is my lucari chai. It has pineapple in it and uses green tea as the base instead of black tea. It was created for a couple that got married and wanted their own tea.
What makes your tea company unique?
Every tea is hand blended. It was started out of my dorm room.
In three words, can your sum up the culture of your company?
indy, healthy, charitable
What is the companies mission?
The vision of the company is to change the persona of tea from its stigma as a drink for older ladies in fluffy hats and young girls at tea parties to its splendor as an amazing, flavorful resource for all those who need something spectaculicious to drink. Throw yo’ pinkie up and let the TEA revolution begin!
I love matcha. I love everything about it; whether it ranges from the vibrant green color to the distinct vegetal aroma. Ever since I was first introduced to this special treat back in early May, I have been drinking one bowl every day. As a matcha tyro, my goal is to spark your interests in the art of this unique tea.
Now, imagine that you are a gyokuro leaf, a special type of Japanese green tea. Your roots are buried deep into Uji earth, a region in Japan where only the best matcha is produced. Fifteen to twenty days before your leaves are picked off; only 10% of sunlight is able to shine through the trees above you. This important step will provide the sweetness and robustness found in your leaves and no where else. Leaf processing begins thereafter where you are steamed and carefully dried. Your stems and veins are removed so only the most delicate parts remain. The end product is ground in a traditional stone grinder and a very fine powder is produced. Hooray, you are now matcha tea!
Preparation: The General Procedure
- Have all of your utensils CLEAN and READY
- Japanese Tea Ceremony
- Chashaku|Bamboo Scoop
- Chawan|Matcha Bowl
- Chakin|Hemp Cloth
- Tea Caddy
- Ceremonial Grade Matcha
- Janna/College Student Prep:
- Chawan (A tea bowl/cup)
- Chasen (Whisk)
- Chashaku (Bamboo Scoop)
- Filtered Water
- Matcha of your choice
- Japanese Tea Ceremony
Note: As a college student, the matcha process can be very expensive; especially in terms of buying ceremonial grade matcha and the associated tea accessories. It CAN be done, I promise! Don’t be afraid of the price, it is well worth it! Also, you can hold back on purchasing specific materials, etc., but always make sure you are using high quality matcha and filtered water for premium results. When I first started, I only had my trusty chasen. Now, I have a chawan, chashaku, and a chasen.
- The Process
- Place 3 scoops of Matcha using the Chashaku into your matcha bowl/cup. If using a teaspoon, measure out 3/4ths.
- Boil water to around 170 ° and measure ~1.5oz.
- Now add a little bit of water in order to avoid making clumpy matcha. To ensure that the powder does not clump together, I make a paste first. Pour a little bit of the boiling water into the bowl. Use the Chasen to whisk in an “M” shape motion. Do this several times until the mixture becomes viscous.
- Add the rest of the water, and whisk vigorously. This process should last for a minute or two and there should be a good layer of froth at the top. Your arm should also be tired! For the picture below, I added organic soymilk for a different treat 🙂
- Sip it alone, or sip it with others. Personally, I enjoy matcha alone so I can harvest its benefits & experience the Zen. Also, be sure to slip it SLOW! Savor the moment!
Tips for Purchasing Matcha:
- Know the main differences:
- Food/Culinary grade: Used in baking in cooking
- I.E. Yummy Matcha Cupcakes
- Ceremonial grade: Used for tea drinking
- Thin (aka Usucha)
- More common
- Stronger than thick tea (in terms of taste)
- Thick (aka Koicha)
- Made from older tea plants
- More expensive
- Thin (aka Usucha)
- Food/Culinary grade: Used in baking in cooking
- Buy smaller portions at a time:
- Instead of buying 200g at one time, purchase only 30g at a time so your matcha can be guaranteed fresh
- Look at the color:
- Is it bright? Or is it dull?
- The brighter the green, the fresher it is!
- Is it bright? Or is it dull?
- Expiration Dates:
- I’ve found that the more reputable matcha sellers have expiration dates on their products to determine freshness.
- Review the website:
- Does the seller claim where he/she gets their matcha?
- Order from a trusted site:
Enjoy your matcha experience! 🙂
Tell us a little bit about yourself?
Hi! My name is Janna, and I was born and raised in the beautiful state of Maine! For now, I currently reside in Michigan but I do miss home once in awhile. As a 20 year old junior at Michigan State University (Go Green! Go White!), I am studying Nutritional Science and specializing in Environmental Science. Someday I hope to attend the New York College of Osteopathic Medicine, and become an Integrative doctor later down the road. I’m passionate about holistic health, wellness, and my new obsession with tea! 🙂 I especially love to travel, and appreciate the little things in life.
Where are you from?
How did you come to enjoy tea?
Oh gosh, I had always known about tea for the longest time. However, as a child who grew up in the U.S. I was never truly accustomed to it. The summer of my sophomore year in college, my boyfriend (not at the time) introduced me to tea. He actually sent me an ingenuitea (by Adagio) and the green tea starter set. After trying this high quality tea, vs. bagged tea, I fell in love.
Whats your favorite tea?
I absolutely love Matcha! I couldn’t live without it! But if that wasn’t an option, then I would say Oolong. Something about it just reaaalllyyy hits the spot. 🙂
What is your favorite tea moment?
My favorite tea moment was possibly visiting Samovar for the first time. I was blown away by how beautiful it looked! I went to the location by the Yerba Buena gardens, and although I didn’t have anyone to share the experience with, it was absolutely beautiful for the first time. I enjoyed their Matcha Nouveau (matcha with soymilk), which was fantastic 🙂
Is tea better solo or with friends?
I think it really depends on the mood. When I’m drinking Matcha I like to drink it alone so I can focus on how it affects my body and soul. Something about Matcha just really adds that extra kick in my step, it’s indescribable. However, if I’m drinking green, or oolong, or something along those lines, I like to share the experience with another. It makes the social experience a whole lot better- 🙂
Lastly what advice would you give to people just getting into tea?
Ooh! I used to be one of those people. You just gotta dive into the water, and explore! Be open minded, and although you may not like it at first, give it a few more tries. It’s like when you first hear a song on the radio, and you think to yourself, “Ehh.. this isn’t that great.” Then all of a sudden, once you hear it the second or third time it’s your new favorite song.
I know one of the biggest problems I had when starting out was the bitter taste from steeping too long, especially with green teas. Once I figured out the tricks of the trade, which takes some trial runs, tea became a lot more enjoyable to the point where it is now a passion of mine!
Don’t forget to follow Janna on Twitter.
This week, Ken over at Lahikmajoe Drinks Tea shares what teas he drinks throughout his day.
Inspired by Ken’s post above, Corey over at Asiatic Fox tells of his tea drinking habits.
Do you all remember your first time with Pu-erh? Over at T Ching, Holly Erdogan shares her first experience.
If there is one thing to know about Jackie from Leafbox Tea, it is that she loves tea and chocolate, so it was only a matter of time until Peter wrote a post about it.
At A Tea Addict’s Journal, Marshall helps you evaluate tea for purchase.
The Sip Tip‘s Adam Yusko is writing about stale tea this week. It’s something I think many people can sympathize with.
Like always, for links to these stories and more, please visit our Delicious Bookmarks.
Who are you?
I’m Deb, I love traveling and I love tea – I’ve been living in Toronto for the last six months. Before being here I was living in Sydney, Australia and the UK (after growing up in New Zealand). Professionally I’ve worked as a PA in the publishing and retail sectors. Personally I would love to make a living from writing and publishing about topics I care about.
What Blogs do you run?
Tea and Travel, I write about tea and tea related travel destinations, do tea reviews and interviews with tea bloggers, tea store owners, tea-ware designers, the Way of Tea practitioners etc. I also really love tea photography and share great photos that I come across.
How did you get into tea?
Back in 2004 Brad, my husband, had a colleague who drank loads of loose leaf green tea at work, then he got into it, then I got into it, and the rest is history. There are so many things I love about tea, there is so much history, so much to learn and discover – and there are some fantastic people in the tea community that are always willing to share, have a chat and share their knowledge and experience. Tea people are awesome.
Whats your favorite tea?
I love so many and am willing to try anything new but, I’m a big oolong fan, Tieguanyin / Iron Goddess of Mercy is a real favourite; but I also love roobios and a really good quality chamomile.
What’s your preferred method of steeping? (gaiwan, sorapot, etc.)
At the moment I steep in a white, porcelain teapot. The Sorapot is amazing, a little out of my price range at the moment but I think it’s beautiful (and I’m hoping to interview Joey, the designer soon!)
I have a real fondness for glass teapots; I know they don’t have the same history as some of the old style clay pots, or Japanese side handled pots but I enjoy watching the leaves change and unfurl with each steeping. For me it’s a bit like watching fish in an aquarium.
I also have two tea mugs from ittala that made the trip from Australia to Canada (we only came her with two suitcases, so they had to be special to make the cut!) they are by my favorite European designer Klaus Haapaniemi
What advice do you have for people just coming into tea?
Give everything a try! You can go into a tea store and buy 50g of loose leaf tea for a few dollars and just experiment; also trust yourself, everyone has different tastes so if you find something you like just explore it further – you never know where things will take you. Also, there are some great resources online and some great in-store tea experiences to explore. Tea is a big category but don’t feel intimidated, just pick somewhere to start and then just keep going!
Green or Black? Why?
Green, I think. I really love Japanese green teas like genmaicha/brown rice tea and matcha; although I usually have my matcha as a latte with soy milk (& sometimes a little honey) it’s like desert tea.
How many cups or pots daily?
Usually a few pots in the evening, after work; more on the weekends.
Tea enjoyed better with friends or solo?
Both, I love hanging out in the evenings with Brad, sharing a pot of something new – but then having tea during the day, at work is a little calm amidst the chaos.
Share with us some randomness?
I studied Plant Science at University and worked in a lab, pre-grad for a few months for a Summer. The project I helped on was published in the journal Phytochemistry (back in 2001) and while I absolutely loved the experience, it did teach me that wasn’t the path I wanted to take in life – for me, tea is much more enjoyable, and real, expression of my love for plants and plant science (as well as history, travel, social history and writing).
Q- What’s the history behind the company, how did you get your start?
A- The original Imperial Tea Court opened in San Francisco Chinatown in 1993. It was started by Grace and Roy Fong. Grace is a native of Beijing while Roy is from Hong Kong and was previously working as a tea wholesaler. They opened Imperial Tea Court to bring the finest Chinese teas and tea ware as well as their experience of traditional Chinese tea houses and tea culture to North American tea lovers.
Q- Where are you located?
A- While the original Chinatown tea house has closed, there are two Imperial Tea Courts in the Bay Area, one in the San Francisco Ferry Building and another in Berkeley’s Gourmet Ghetto, adjacent to Chez Panisse. In addition, the spirit and fine teas of Imperial Tea Court are available to a global audience on the Imperial Tea web site.
Q- From what countries do you get your tea?
A- Imperial Tea Court is focused on the finest green, oolong, and puerh teas from China. These teas are personally selected by Roy Fong on buying trips to China. Unlike most Chinese tea vendors in the U.S., we do not rely on middlemen. Because of customer interest we also offer a few top-quality Japanese and Indian teas. In addition, Roy is preparing newly acquired ranch land in Northern California as a tea farm. We look forward to offering customers some unique California-grown teas when the plants are mature in a few years.
Q- What do the customers mean to your company?
A- It’s all about the customers! Our greatest pleasure is opening the eyes of Western tea lovers who may not know about the extraordinary history of tea culture in China and the exquisitely rare and delicious historic teas of China.
Q- What are some of the difficulties with selling tea?
A- One of the biggest challenges is overcoming the common view of tea as a quick, cheap beverage. It’s a tribute to the tea plant that even the processing remnants that are used in commercial teabags have a pleasant, refreshing taste. Imagine how much more potential there is in fine tea leaves carefully picked and processed by trained professionals. Cognoscenti in China pay hundreds, even thousands of dollars per pound for the rare teas that we offer in our tea houses.
Q- This is a three-parter. What tea does everyone order? What tea would you suggest for tea newbies? What is your most unique tea?
A- Our two most popular teas are our Organic Everyday Green, a delicious and affordable green tea with the additional health benefit that it’s certified organic, and Roy Fong’s signature Monkey-Picked Tie Guan Yin, a richly flavorful oolong tea that Roy personally processes with traditional firing techniques. For newbies we recommend the Monkey-Picked Tie Guan Yin. Packed with flavor and aroma with both floral and roasted notes, this tea appeals to a wide range of palates and is truly an awakening, for people used to teabags, about what they’ve been missing in terms of fine tea. Our most unique tea is unquestionably our incredibly rare Imperial Tribute Harvest Purple-Tip Puerh, which was produced entirely from the first leaf-buds of a grove of ancient wild puerh tea trees deep in the tropical forest of China’s Yunnan Province. The leaves are so full of nutrients that they’re actually a reddish purple color, rather than green, and the tea tastes sweet and fruity with no bitterness. This tea is delicious to drink now but will continue to improve with age over many decades, similar to Bordeaux wine.
Q- What makes your tea company unique?
A- What truly sets us apart is Roy Fong’s 25 years of experience in Chinese tea markets, his deep contacts with Chinese tea producers that give him access to teas that simply aren’t available to the average buyer, and our commitment to offer some of the world’s finest traditional Chinese teas to our customers.
Q- In three words, can your sum up the culture of your company?
A- Our tagline says it all: “Experience the tradition.”
Q- What is the company’s mission?
A- Our mission is to share some of the world’s rarest and finest tea with our customers and spread the appreciation of Chinese tea culture around the globe.
Our apologies go out for being so lacking in the posts this week. Between Jordan preparing for midterms in school, and my own general life complications, we were unable to put out posts Monday and Wednesday. This week has the potential to be another busy week, but we will attempt to put something up on the proper days. As always, thanks for reading and following our work, your support is greatly appreciated.
This week, Harvard Health Publications released a study about the benefits of drinking green tea.
All the Tea in China, a new book written by Sarah Rose is the subject of review over at Tea-Guy.com (not to be confused with Tea Guy Speaks).
Darya Pino, a San Francisco blogger, discusses her transition from coffee addiction, to tea drinking at [dp].
William of the Leaf reviews a traditional Anxi Tie Guan Yin.
Over at A Felicific Life, Nada is roasting oolongs.
Asiatic Fox shares the hopes of wellness with Ginseng Tea
Over at Floating Leaves Tea, blogger Shiuwen Tai shares a recipe that brings shrimp and Baozhong tea together.
Rich, from Sharing My Cup of Tea list some uses for old tea.
Lastly a big congratulations goes out to Hobbes of Half Dipper for the new addition to the family.
For links to these stories and more please visit our Delicious bookmarks.