A Journey Through the World of Tea

Posts tagged “South Africa

Featured Tea Company: Bourgea Tea

What’s the history behind the company, how did you get your start?

We started in October 2008. I wanted to supply students on my campus with higher quality tea. I also wanted to change peoples views on tea.

Where are you located?

We are based out of Anderson IN.

From what Country’s do you get your tea from?

The teas are grown in China, Sri Lanka, India, and South Africa.

What do the customers mean to your company?

Customers are obviously important to all companies. I want my customers to feel that received good service and if they are new to tea I want them to fall in love with tea.

What are some of the difficulties with selling tea?

Most people think tea tastes bad. There is also lots of competition. Sometimes it can be hard to standout when you have a small budget.

This is a three-parter. What tea does every one order? What tea would you suggest for tea newbies? What is your most  unique tea?

The white peach and detox are the most popular teas. I think that people who are new to tea should start with the white peach. I call the white peach my gateway tea because its the tea that gets people into tea. My most unique tea is my lucari chai. It has pineapple in it and uses green tea as the base instead of black tea. It was created for a couple that got married and wanted their own tea.

What makes your tea company unique?

Every tea is hand blended. It was started out of my dorm room.

In three words, can your sum up the culture of your company?

indy, healthy, charitable

What is the companies mission?

The vision of the company is to change the persona of tea from its stigma as a drink for older ladies in fluffy hats and young girls at tea parties to its splendor as an amazing, flavorful resource for all those who need something spectaculicious to drink. Throw yo’ pinkie up and let the TEA revolution begin!

Don’t forget to check Bourgea Tea out on Twitter and Facebook.